Your shopfront is the first impression you can make on passing shoppers and traffic. So it needs to be a lasting impression, that entices them to walk through your doors.
You pay good money for position and your shop is an investment. So you need to be making that investment work for you.
Your windows, external walls and fascia panels are ideal areas to utilise for great looking signage. The whole exterior of your shop could be one giant advertising tool, making it impossible for passers-by not to notice your business and what you sell.
Photographic images of your stock could be incorporated into the signage, along with other useful information that would get your message across to passing traffic.
Add to this, under-awning signs and a-frame footpath signs, which would be visible to approaching pedestrians from both directions, giving them more time to see your message and entice them in, once they reach your door.
Full windows can be covered with digitally printed signs, graphics and photos, or just semi blocked out with some frosted vinyl, allowing for privacy inside, while still allowing light in.
You could also incorporate a "specials" board into an a-frame sign that could be changed on a regular basis, as your specials change.
Remember, a professional image outside your shop, will bring more customers inside your shop. More customers = More sales!
It doesn't stop with the outside though. Internal signage and displays will only add to promotional opportunities. Or maybe a feature wall perhaps.
Contact us today, to find out more about increasing customer traffic into your establishment.